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Publicity Power : A Practical Guide to Effective Promotion by Charles Mallory  *NEW
 

Publicity Power : A Practical Guide to Effective Promotion by Charles Mallory *NEW

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Publicity Power : A Practical Guide to Effective Promotion by Charles Mallory
• Paperback: 74 pages
• Publisher: Crisp Publications, c1989
• Language: English
• ISBN: 0931961823

Every small business could use publicity that brings in customers, and pays back the time that it takes to get the publicity. Small businesses don't have the resources to hire this work done, nor can they afford the time to do a lot of self-learning. This practical guide should be effective in helping any small business to a good payoff in publicity.
The book focuses on the basics: developing a promotional plan; implementing the plan to get the publicity; and doing the interviews and other publicity activities. Topics covered include writing press releases, media advisories, press kits, cover letters to the media, fact sheets, public service announcements, getting magazine placements, follow-up calls to the media, handling TV and radio interviews, and special events.

Retail: $19.95. See photo. Buyer pays shipping & handling, $5(within US) w/delivery confirmation. Optional insurance add $1.80. All other shipping including Canada and other international destinations, please contact us for s&h costs. NOTE: Book is BRAND NEW/NEVER USED. All sales are final.

Proceeds from our sales benefit charities through Pro Players Association. Dedicated to Serving the Community, Pro Players Association is a community service organization comprised of current and former professional athletes, media personalities and associate members who work voluntarily on behalf of the community. Pro Players Association’s goal is to raise money for worthwhile programs and charities which will benefit the community. Their mission, simply stated, "Dedication to Serving and Giving Back to the Community", is one proven many times since their incorporation in 2002. Pro Players Association is a 501c3 non profit charity.
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